Once you’ve written a book, edited a book and published a book, you need to promote the book. We know this, but how?
You can go asking and begging for book reviews, you can try marketing/PR stunts, you can go on a social network and blogging frenzy to drum up some business and you can also try the old fashioned, uncreative method of paid advertising.
I’ve tried all these but here is my sorry tale of paid advertising, so you can save your money, or at least, better target it. Also, many, many ‘experts’ go on about the vagaries of online marketing, lovingly vomiting the latest buzz phrases to build up an impressive wall of hyperbole without actually nailing their colours to a mast. Here I’m skewering my colours to a sinking ship.
My budget was miniscule. I didn’t put a hard and fast rule on it because if I’d said, ‘£100′, that would’ve seemed a lot straight off the bat, so I kept my eye out for deals and experimented here and there. I could’ve put £100 into targeted Facebook ads but that was putting all my eggs in one basket, not as experimental and to be honest, £100 ain’t going to get you far on Facebook.
So here is a list of all the places where I paid for a text ad, a ‘banner’, newsletter or tweet. A combination of websites and Twitter accounts, in the vain hope of discovering those unrelenting hordes of hungry ebook readers;
I finally get a Bookbub promotion approved because I said I’d give it away for free. Goes against my Taylor Swift-like instincts but I put it down as a marketing cost. I’m selling fuck all at the moment anyway, so profits aren’t going to be hit.
I set a date and then log in to Amazon. I’d wrongly, dumbly assumed I could set the price to zero. You can’t. Only if you’re taking part in KDP Select, which I had done about 8 months previously. You can re-enter KDP Select but you have to give Amazon exclusive rights to your book and I’d just paid to get my book listed at all the other retailers, so fuck that.
Bookbub states that listing your book for free elsewhere might get picked up by Amazon’s price match and therefore get your ebook listed for free on Amazon. So I tried that by listing it for free on Apple. Amazon’s price match ignored me so my Bookbub promotion went out with just the Apple iBooks link. I got 2 downloads at a cost of $40.
Amazon’s pricing restrictions have now resulted in me INCREASING the price of my book for a few months so I can then go back to Bookbub with a 50% discount enabling me to then reduce the price to 99p. I feel like a sofa salesman!
A book that wasn’t selling has now increased it’s price.
A book that wasn’t selling on Amazon so got listed on other retailers is then expected to remove itself from those retailers to price the book for free via KDP Select to stimulate sales? I think not, old son.
If an author much more popular than I, wanted to promote a book for free, they can on other sites. They could drive people into the loving arms of another retailer, forcing them to register an account and breaking down the barrier to them getting further books from that site in the future.
So how is Amazon’s restrictive approach to pricing helping Amazon?
I can understand Amazon don’t want to become a repository for free books to sponge off their huge traffic, but then again, I don’t think authors ideally want to give away their books for free either. It’s a marketing technique, a traffic driver, a sales stimulus, an interest piquer, a chance to gather some much needed reviews; not a business model.
This would also help authors with a backlist, they could give away the first book in a series to hook readers into the buying the rest of the series.
Amazon should allow ebooks to be sold for free without having to enroll in KDP Select to help get the sales ball rolling. They could add time restrictions (1 month per year), sales rank restrictions (no book in top 1000 can do a free giveaway), review restrictions (no book with more than 100 5 star reviews can do a giveaway), so not everyone takes the piss but enabling a vital sales tool to be used by authors struggling to get themselves out there…like me.
Authors and Amazon want the same thing, increased profits, so why not do all they can to help facilitate this?
The second half of the year didn’t go much better, in fact, probably worse.
- I’ve sold 11 copies over the last 6 months on Amazon, 27 in total for the year.
- I doubled the amount of reviews on Amazon to 8.
- My 4 reviews on Goodreads has remained the same.
- My first review on iBooks.
- My first email from someone who liked the book.
- Sold one paperback copy, but I know who it is so that takes the shine off a little, even though I do appreciate it.
- Didn’t get any new book blog reviews but did get shortlisted for book of the year at SFBook.com.
- Gave a copy of the paperback to my local library who confirmed they would stock it but I haven’t seen it out in the wild yet.
I contacted a whole load of book blogs for a review with a low percentage of replies or acknowledgements. I sent a couple of hard copies off to real world journalists in a Hail Mary attempt, neither have paid off in real terms, but I did get one thank you, which was nice.
I also entered the world of paid advertising. With a small budget I wasn’t expecting great things but it’s worth an experiment, it wasn’t crazy money. I’ll go into more detail in another post, but suffice to say; the ROI was negative and only a couple of outlets actually resulted in a sale.
I also expanded my reach by submitting my book to other online retailers, you can read more here – ‘In A Right State’ on iBooks, Nook, Kobo and more…. Anyway, this has gained me 4 sales across Google, Kobo and iBooks plus a couple of libraries in the US have downloaded it 4 times too.
All in all, pretty uninspiring.
This is all despite lowering the ebook’s price and getting an ad on Bookbub.
So what lessons have I learnt? I’ll let you know in another post (one of the lessons I learnt is increasing blog post count ) but I guess this story of mind-numbing mediocrity is a more common story than we might think because not every author can have a debut bestseller rise up out of the blue. There’s a lot of media/Twitter coverage when someone does get into the top ten of any list but if you look closer, they’re very rarely there on their own, without a gimmick or a ‘backstory’, purely through the merit of their writing alone, for a debut novel, especially a self-published one.
This isn’t bitterness, just a fact. It’s another lesson I’ve learnt. A debut author of any book is swimming against a huge current of established authors, celebrity authors, books that have hit the zeitgeist, books with budgets and great contacts, books with good reviews in national publications and a myriad of other reasons.
This is just the beginning. I’m not a one book wonder, I’ve got 2 others on my hard-drive, finished in various drafts. This is the first few steps into the realm of being a writer and ‘In A Right State‘ is something I’m proud of and it’s taught me a lot about both the writing process and the publishing process, as the first steps into any venture would.
I’m downhearted but I’m encouraged. I can do better next time.
Although if you check out a post I wrote before all this started, Self-Publishing: My goal & defining success, then I’m only just short of what I initially defined as ‘Success’ (Selling 50+ ebooks and getting 5 or more 4/5 star reviews on Amazon).
Whatever happens, I hope to have another book out next year. Write, edit, publish, promote, repeat. I get a sick pleasure out of it
I’ve never liked word counts. The pressure if you’re not on your game, grinding out words as you push your story uphill, or, blasting past your target easily but with the nagging feeling that tomorrow might not be such a cake walk so should you stop and save some momentum for tomorrow or carry on?
If you go for a target, how many words do you choose? The internet will provide you with a wide range of targets and reasoning behind it. If it works for you, great.
I hate them because real life gets in the way so you need to be flexible. I’ve just given my third novel to some beta readers to get some feedback and I’ve completed those three novels without a word count target.
I recently spent a weekend in Helsinki and someone I follow on Twitter, Crystal Huff, is involved in the sci-fi community plus she’s Finnish! She gave me some great pointers of where to go and also let me know about Helsinki’s bid to host Worldcon in 2017.
Crystal also tweeted…
— Crystal Huff (@arisiacrystal) April 26, 2015
I’ve never been to a Worldcon or any kind of sci-fi/fantasy/book related conference before (something I should rectify) but I have been to some work related ones so I understand the concept of a conference. Also, I’m just a self-published author of one little sci-fi book so don’t get your hopes up Helsinki but here’s a little blog post about why I think Helsinki would make a great location for Worldcon in 2017.
…read more »
As you can see, I’ve produced some printed versions of my latest novel, ‘Blindsided‘, to give to beta readers. I’ve also put together a PDF version to give to those beta readers who prefer ebooks and to email readers overseas.
I’ve got 10 beta readers so far. I may get a couple more, but I think 10 is a good round number. 5 men and 5 women. 3 over 60 yrs old and 7 between 25-40 yrs old. 2 x American and 8 x English.
I’ve written an introductory page telling them what to focus on (character, story, awkward phrasing, etc) and what not to focus on (spelling, grammar, layout, etc) plus I’ve added 6 questions at the end which are specific points I want answered in case they don’t address them in their feedback (If you want to see this introductory piece and extra questions then add a comment and I’ll blog about it).
This is all purely reader feedback, different from a critique you’d get from an editor, but still essential. This is the first time anyone, except me, will have read it. Is it interesting, does it make sense? These are all fundamental questions regular readers can answer. Number 1: did you finish it?
Some beta readers are new ones I’ve picked up over the past couple of years while the others are readers I’ve asked before and they’ve given good, constructive feedback.
So there it is. ‘Blindsided’ leaves my laptop for the first time and steps out into the big bad world.
But it’ll be back in a month or two for a good scrub down, change of clothes and a haircut before I send it out again for an actual, paid editor to review.
Suppose I better start thinking about Novel 4?
I’ve done my penance on Amazon KDP with pretty poor results so the next step was to spread my wings and get submitting to the other online retailers. The problem with this idea is that submitting to these sites would take time and is about as much fun as chicken pox.
Fortunately, I’d met the people from eBook Partnership who create and distribute ebooks at the Publishing Deconstructed event last September, so I dropped them an email. Turns out they take out all the hassle of distributing to all the main online retailers plus a few foreign ones too for a mere £40. Bargain!
So I sent over my ebook files and cover, completed a form and waited.
I didn’t require Amazon as I’d already submitted to them but a few weeks later I started appearing on a few other retailers. Unfortunately, iBooks rejected my EPUB file because it wasn’t valid, which was annoying as this meant Calibre was churning out non-valid ebook files. Luckily, I’m an ex-web developer so I was able to go in and fix the issue which involved changing the file path to a few font folders – but if you’re unwise to the whims of code and file paths this would mean forking out to get someone else to do it.
Now ‘In A Right State’ is available in a few places, all at a variety of prices around the £1.30 mark.
I haven’t sold any copies yet except 3 at a place called ‘Overdrive‘, who I’d never heard of, but they supply eBooks to libraries all over the world and these sales are broken down to which library downloaded it, which is pretty cool.
Hopefully this extra reach will help sales a little but I’m not expecting anything amazing, it’s all about marketing the book. If no-one’s heard of the book then it makes no difference how many retailers are stocking it.
eBook Partnership have been great value, so I’d recommend them to anyone requiring distribution without the headache.
So now the marketing continues; trying to get blog reviews, Amazon reviews and getting featured on some key ebook newsletters.
And finish off my 3rd novel.
I got a good review from SFBook a few months ago but to be shortlisted by anyone, let alone a respected sci-fi book blogging site, is brilliant. A nice addition to the cover award the book won in August last year.
In the deafening silence of self-publishing a novel out there into the
The winner went to ‘Europe in Autumn‘
Everyone else is at it so I thought I’d write a post about setting goals too. I was also inspired by Sophie Playle’s post on ‘Writing Goals – What Are They Good For?’ which talks about how to set goals and what goals to set, eg. be flexible and don’t aim for the impossible.
I’ve always had yearly writing goals but this year I’m going to write them down for everyone to check out and ruthlessly measure me against come December 31st 2015.
My writing goals for 2015 are;
- Finish 2nd and 3rd draft of Novel 3, ‘Blindsided’ by Easter.
- Give copies to beta readers for feedback.
- Write 4th draft of ‘Blindsided’ based on feedback.
- Get first 3 chapters and synopsis professionally edited and sent off to agents.
- Get ‘In A Right State’ onto other online retailers.
- Keep an eye out for marketing opportunities for ‘In A Right State’ and experiment with price.
- Get 2nd novel, ‘Broken Branches’, professionally critiqued and edited in the 2nd half of 2015 and look to get a self-published version launched early 2016.
- Write more blog posts.
- Think more about 4th novel (untitled) and make notes.
Plenty to be getting on with this year.
My debut novel, ‘In A Right State‘, has been available on Amazon for about 6 months now and what no-one really tells you is that during this first 6 months you spend 99% of your time trying to get reviews.
At least, for an unknown, self-published, debut author, that’s what you should be spending your time doing because no-one knows who the hell you are so you have to try to convince others to read your book so they’ll tell people who you are and that you’re worth parting with their hard earned cash for.
There are two types of reviews; the customer review you see on Amazon and other places, and then the book reviewer review, the one you see on blogs and on Goodreads, etc. You want both.
So how do you do this?
Basically, a politely worded email asking if maybe someone would kindly donate their precious time to reading a FREE version of your book and review it somewhere….anywhere!